ONCUBE
co-founder & product lead · dec 2020 – may 2022 · bengaluru
founded it, funded it, sold it. eighteen months, start to exit.
10K+
creators onboard
a community grown before the product shipped
100K+
pre-launch waitlist
demand queued up at the door
exit
acquired by HYPD
angel-funded, then bought by the platform it fit best
numbers self-reported. audit welcome.
01 · THE JOB
creators, without middlemen
Built a creator-commerce platform enabling direct engagement between creators and their audiences — the creator owns the relationship, the platform just gets out of the way. Grew a community of 10K+ creators and a 100K+ pre-launch waitlist on conviction and word of mouth.
02 · THE ENDING
funded, then folded in
Secured angel funding, then a successful acquisition by HYPD — where the thesis kept compounding: the next three years were spent scaling the acquirer's marketplace to 10M+ monthly buyers. Some companies exit; this one merged into its own sequel.
sold, not abandoned
